Rebranding

Brand Identity & Marketing Project

Objective

To develop a strong brand identity and create both digital and offline marketing strategies that reflect the business’s expertise in interior design, furniture, and décor.

1. Brand Identity Development

• Logo Design: Created a new logo that captures the essence of interior design and décor.

• Tagline: Designed a succinct tagline to convey the brand’s vision.

• Colour Palette & Typography: Selected an elegant, consistent scheme reflecting creativity and sophistication.

• Portfolio Design: Curated a portfolio showcasing best projects to strengthen brand credibility.

(1) Logo Iterations

(1.1) Final Logo

2. Digital Marketing Strategy

• Website Redesign: Streamlined layout with work showcase, contact info, and user-friendly navigation.

• SEO Optimization: Incorporated keywords (interior design, furniture, décor, luxury interiors) for better visibility.

• Social Media Presence: Built and enhanced profiles on Instagram, Facebook, Pinterest.

• Paid Advertising: Implemented PPC campaigns, Google Ads, and targeted social media ads.

• Client Testimonials: Collected and highlighted positive customer reviews to build trust.

(2) Social Media Pages

(2.1) Website Mockups

3. Offline Marketing Initiatives

• Print Media: Posters, flyers, brochures designed to match brand identity.

• Outdoor Advertising: Billboards and hoardings for local visibility.

• Event Marketing: Participation in exhibitions/events for direct engagement.

• Direct Mail Campaigns: Personalized outreach to potential clients.

• Broadcast Media: Highlighted limitations of old logo and created new impactful visual identity.

(3) Posters

(3.1) Flyers

Outcome

• Transformed brand’s identity from a bland, generic look into a cohesive, meaningful, and visually appealing system.

• Enhanced both online and offline presence with improved logo, marketing collaterals, and digital engagement strategies.